YWCA USA has been selected as the non-profit partner by Treasure&Bond, the Nordstrom’s give-back brand that supports nonprofit organizations that empower youth.
San Francisco & Marin and 35 other local associations across the country will receive 2.5% of net sales earned between February 1, 2017 through January 31, 2018. The contribution from Treasure&Bond sales will support the efforts of YWCA USA’s TechGYRLS initiative which works to raise interest, confidence, and abilities in science, technology, engineering, arts and math (STEAM) among girls aged nine to twelve. Additionally, other youth programs run by local YWCA associations will be supported.
Here at the San Francisco & Marin association funds will be used to support our youth aiding our Marin Women’s Hall of Fame Program (MWHF) and our advocacy efforts. Through these program we work with emerging leaders in high school and college that have demonstrated leadership and community engagement qualities. This work includes serving as youth ambassadors getting to know and working closely with our annual MWHF inductees, supporting our social media and marketing outreach by providing insights into how to engage more diverse audience (including other young adults), supporting our Inclusion Inventory work, work on immigration rights and our legislative agenda.
“Treasure&Bond has been a great way for us to give back to nonprofits in the communities we support and the brand’s purpose, as well as its laid-back, Americana aesthetic has really resonated with our customers,” said Jennifer Jackson Brown, president of Nordstrom Product Group. “Thanks to our customers, Nordstrom has been able to bring Treasure&Bond into more departments throughout the store, which enables us to give even more to organizations that are doing such important work to support young people.”
“We’ve got a lot of exciting things planned for 2017 that we believe will help us better connect with our customers and further increase the charitable impact of Treasure&Bond,” continued Jackson Brown.
Currently found in Women’s, Men’s and Girls’ apparel, Women’s and Girls’ shoes, Soft Accessories, Jewelry and Hosiery departments, in 2017 Treasure&Bond will be expanding to include Boys’ apparel later this year. The spring collection will continue to focus on a classic, all-American aesthetic, but with a reworked, lived-in twist. Customers can expect to find lots of easy-to-wear pieces that can be layered for an effortless, casual look – soft tees, worn-in button-downs, cozy sweaters and must-have denim favorites.
Treasure&Bond is available in Nordstrom stores and online at Nordstrom.com. Contact Cory Ervin-Stewart at cory @ywcasf-marin.org for more information.
Product images can be found on the Nordstrom Press Room.